The Attitude Inc project was a concept UX/UI design for a mobile app aimed at enhancing the digital presence of the streetwear retailer. Recognizing the trend of streetwear brands moving towards mobile platforms, the project aimed to create a modern and sleek user experience similar to Mr. Porter or Zara’s app, utilizing Adobe XD for the design. The app focused on providing a seamless shopping experience, optimized for navigation and showcasing the brand’s distinct style and products, enhancing user engagement and loyalty.